Segment Marketing and Planning

We’re the strategic insight and project planning experts. We collaborate closely with ANU colleges, admissions and other business units to define and deliver the University’s segment marketing plans.

We research, gather, analyse and share market intelligence about our sector and audiences. These insights inform how and when we reach our audiences with marketing activities that drive international and domestic student applications.

In addition, we develop and oversee the execution of targeted marketing and advertising campaigns. We work closely with our internal and  partner agencies to provide comprehensive media and creative strategies that will best engage our target audiences via existing and emerging channels.

Our job is to make it easy for prospective students to hear about, consider, apply and start their journey at ANU. We do this by optimising content that’s informed by research findings and by measuring its success against SMART objectives, with the help of tracking codes, tags, lead capture forms and analytics data.

We inform and report on our metrics and findings to internal stakeholders and the University executive. We share market intelligence information, including existing research and brand tracker reports. When new research needs to be commissioned, we can connect colleagues with the suppliers on our market research services panel. (include a link to the relevant page in the ISFS Hub)

In summary, the Segment Marketing and Planning teams continuously look for new and innovative ways to attract the brightest minds to come fulfil their calling, and fuel their future success, here at ANU.

Our teams and contacts

Leadership 

Name	Contact details
Peline Tan Associate Director, Segment Marketing and Planning	peline.tan@anu.edu.au 121 Marcus Clarke,Level 6
Chintan Pathak Senior Manager, Marketing Insights	chintan.pathak@anu.edu.au 121 Marcus Clarke,Level 6
Iris Wang Manager, Marketing	iris.wang@anu.edu.au 121 Marcus Clarke,Level 6
AnilKumar Thimmapuram Senior Manager, Web and Digital Services	Anilkumar.Thimmapuram@anu.edu.au 121 Marcus Clarke, Level 6

Digital Services

Website access/training, building new pages, Front end style guide, UX/UI designs, Google Analytics, Tag manager, Reports, Accessibility/Style checks

Jerome Manceau Web Developer	jerome.manceau@anu.edu.au 121 Marcus Clarke, Level 6
Yi Wang Web Developer	yi.wang5@anu.edu.au 121 Marcus Clarke, Level 6
Jannie Liu UX/UI Designer	jingyi.liu@anu.edu.au 121 Marcus Clarke, Level 6
Chuanzi Qin Front End Developer	chuanzi.qin@anu.edu.au 121 Marcus Clarke, Level 6
Xin Kan Web Support Officer	xin.kan@anu.edu.au 121 Marcus Clarke, Level 6

Marketing Specialists

Name	Contact details
Sreymoch Bun Digital Marketing Specialist	sreymoch.bun@anu.edu.au 121 Marcus Clarke,Level 6
Abhijith Radhakrishnan Marketing Specialist	abhijith.radhakrishnan@anu.edu.au 121 Marcus Clarke, Level 6
Luella Molloy Marketing Specialist	luella.melloy@anu.edu.au 121 Marcus Clarke, Level 6
Henrique Marcelino dos Santos Marketing Specialist	henrique.marcelinodossantos@anu.edu.au 121 Marcus Clarke, Level 6